A few milliseconds' head start on the president's posts costs $100,000 a month

Trump Media has begun selling a paid data product that delivers President Trump's Truth Social posts to buyers a few milliseconds ahead of everyone else. On its second-quarter earnings call on August 10, the company said it had signed more than ten customers for the product, at between $60,000 and $100,000 a month each.

Trump Media says over 10 firms pay up to $100K a month for faster Trump posts (Benzinga, 2026-08-11)

출처: benzinga.com

The same release put second-quarter revenue at $1.7 million and the net loss at $238.1 million. If every signed customer pays $100,000 a month, this one product generates $3 million a quarter. That is close to double what the entire company earned in three months.

Why milliseconds carry a price

Truth API pushes posts from the highest-profile Truth Social accounts in a machine-readable form rather than as something a person reads on a screen. The company says delivery happens within milliseconds, giving customers posts fractionally faster than other users. Put plainly, the post goes public at the same moment for everyone, but it lands on the paying side's computers first. A high-frequency trading firm places orders by program, not by hand. The instant a line about a tariff rate, a personnel change, or a named company appears, the program that read it first sends its order first. So what is being sold here is not the information. It is the position in the queue. The company's defense sits on that same ground. Selling licensed real-time public data through a commercial API, it says, is a well-established practice in technology, financial information, and media. That is exactly where Peter Schiff pushed back. The departure from standard practice is not the selling, but the fact that the person writing the posts owns the company selling them.

The United States worked through this question once, in 2013

Thomson Reuters had bought the right to distribute the University of Michigan consumer sentiment index, and was handing it to a small group of high-speed clients two seconds before the scheduled release. New York's attorney general judged that two seconds was more than enough time for those firms to take unfair advantage, and Reuters suspended the early distribution in July 2013. Michigan later changed distributors and aligned public release with subscriber delivery. The difference between the two cases shows up right there. In 2013 the body producing the number and the company distributing it were separate organizations, so the matter could be settled by rewriting a distribution contract. This time the person writing the posts and the owner of the company selling them are the same. There is no counterparty on the other side of a contract to renegotiate.

A $1.7 million company selling $3 million

How to read this product depends on which of two numbers you find large. Seen one way, the sum is small. Ten signed customers works out to roughly $12 million a year, a rounding error next to a $238.1 million quarterly net loss. On this reading, no president changes the timing of a post over money like that. Seen the other way, the sum is large. This company booked $1.7 million of revenue in the second quarter. Once Truth API starts billing as contracted, this single product becomes bigger than everything else the company does. Its main source of income would be delivering the president's words to some buyers ahead of others. So the dividing line is not what the SEC chooses to pursue. It is how large this revenue actually gets. If third-quarter revenue clears $4 million in November, Truth API has taken over as the company's core business. If it falls short, the market priced this product below what the Senate letter implied.